In This Program You Will:Gain leadership skills to improve team cohesivenessLearn about marketing strategies and the latest in social media tacticsUnderstand key financial concepts to evaluate practice performanceDiscover methods to develop and implement business strategyEnhance critical communication and negotiation skillsLearn best practices for the hiring and retention of valuable staff membersUnderstand necessary legal terms for contracts, leases, and ethicsParticipate in active sessions to gain practical, applicable business skillsEarn a professional certificate in managementFor a complete Mini-MBA agenda please visit www.yankeedental.com/minimba

This course will provide training in implementing efficient processes and tools to allow for accurate and timely payment to providers and office staff. Information will be given in the following critical areas of the MassHealth Dental Program: regulation changes; prior authorization process; claim submission process; navigating the Provider Web Portal (PWP); and payment reconciliation. Learning Objectives: ›› Understand the current regulations ›› Learn detailed methods of how to submit claims ›› Discuss use of customer service and local provider relations staff ›› Review the MassHealth Office Reference Manual This course is also offered on Saturday, 8:00 – 11:00 am, 617SL. Recommended Audience: A, D, H, OTicketed NO CHARGE Registration Required

Local full-service dealers, along with their service technicians and representatives, will cover basic preventive maintenance and safety requirements for office equipment. Benco Dental Company, Henry Schein Dental, and Patterson Dental Supply will be presenting this course. Learning Objectives: ›› Learn how to properly maintain sterilizers and perform spore testing ›› Understand how to properly maintain dental unit water lines ›› Identify techniques to keep suction lines and cuspidor drain lines clean ›› Discover how to properly maintain dental air compressors and suction systems This course is also offered on Thursday, 2:00 – 5:00 pm, 196TW. Recommended Audience: A, D, H, O, T

This presentation touches on the many factors necessary to establish and operate your practice successfully. Attendees will learn what must be considered in creating a business plan, understand classic business stages, discover how to market and assess their practice, hire successfully, learn staff leadership skills, and more!Learning Objectives: ›› Understand how classic business cycle stages impact practice decisions ›› Learn how to plan for financial success ›› Discuss requirements to establish, market, assess, and maintain a practice ›› Develop a greater knowledge of team building and leadership This course is also offered on Friday, 2:00 – 5:00 pm, 501RL. Recommended audience: DHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

In this course, we will explore some of the most common areas of miscommunication and share easy-to-remember alternatives to assist in presenting a more polished image of your practice and of yourself! Discover how to create an image that is professional, positive, proactive, and promotional.Learning Objectives: ›› Learn which words to use and which to avoid when communicating with patients and team members ›› Understand how tone and body language affect the interpretation of our words ›› Discover how to influence people using effective communication techniques Recommended Audience: A, D, H, O, THandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Bank of America Practice Solutions Lecture This seminar will educate the first time practice owner on what it takes to start a practice from the beginning. Attendees will be guided through the process of practice ownership and become educated on everything they need to know in order to make the best practice decision. Learning Objectives: ›› Learn how early planning can lead to a successful practice ›› Determine your borrowing power, develop a business plan, and establish the right location ›› Understand practice financing options in today’s market ›› Avoid first-time practice owner pitfalls ›› Learn how to market your new practice Recommended Audience: DPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.

Word of mouth has always been a dentist’s best form of marketing. The Internet amplifies this one-to-one phenomenon, allowing conversations about your practice to spread exponentially. Patients are talking about you, and you must have a plan in place to monitor, promote, and manage a positive reputation for your practice online.Learning Objectives:›› Learn the importance of taking control of your online presence›› Discuss ways in which patient reviews can manifest online›› Develop strategies for garnering positive patient reviews›› Review staff training tipsThe Officite grant has been applied to this program.Recommended audience: A, D, H, O

Patterson Dental Lecture These days, it often seems like running a dental office has as much to do with search engine marketing, social media visibility, and website lead management as it does with actual dentistry. Patients find you in different ways, interact with you using different means, and stay with you for different reasons than they used to. Join Serge Longin, a founder at RevenueWell, for a glimpse at proven strategies to grow your practice in the Internet age. Learning Objectives: ›› Understand social media marketing by separating hype from reality ›› Learn the dos and don’ts of website design ›› Review ways to get more patient referrals This course is also offered on Friday, 3:30 – 5:30 pm, 546RL.Recommended Audience: DPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.

A true-to-life trial demonstration based on an actual malpractice suit brought against a dentist will be presented. It will include opening and closing statements, as well as direct and cross-examinations of the dentist, expert witnesses, and the patient. The demonstration will illustrate various issues, including the importance of proper record keeping, informed consent, and the evaluation of claims presented in terms of both legal liability and damages. The audience will serve as the jury, deliberate the case, and render a verdict. A discussion of the case will follow. Learning Objectives: ›› Discover what elements of damages juries are asked to evaluate ›› Understand what type of evidence can be admitted at a trial ›› Learn why expert witnesses are important in the defense of a malpractice case ›› Discuss how dental records are used at trial Attendees will be eligible for a risk management discount on their professional liability premium with EDIC.Recommended audience: D

Bank of America Practice Solutions Lecture This course will review the various aspects of multiple practice ownership. This lecture offers invaluable insight and information to help you ensure a successful leap from single to multiple practice ownership. Attendees can get all of their questions answered from expanding their business beyond a single dental office to identifying a team of experts to assist with their expansion. Learning Objectives: ›› Recognize the appropriate reasons for owning multiple offices ›› Identify the right time to expand ›› Discover what a lender looks for when qualifying a purchaser ›› Learn how to structure business entities ›› Determine the best methods to manage and organize your business Recommended Audience: DPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.

Everyday Health Inc. Lecture This course will review how to to market a business successfully online using a few simple principles. Such principles include how to protect your online reputation, showcase your practice on Facebook, and get your website to the top of the search engines. Whether you have never been any good at getting patients from the Internet before, or you already have the most robust Google, Social Media and Directory presence in your town, we guarantee that with just these few simple distinctions you will be able to dramatically increase the number of patients you receive from the Internet day after day after day. Attendees will learn how to create the ultimate dental Internet marketing presence so they can get more patients from the web than ever before. Learning Objectives: ›› Learn how to create the ultimate Internet marketing presence ›› Use your website and word of mouth to recruit new patients ›› Discover how to get your website to the top of the search engines ›› Create the most popular, “liked,” and lucrative Facebook presence This course is also offered on Friday, 10:00 am – 1:00 pm, 537RL.Recommended Audience: D, O, TPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.

This powerful program draws on 35 years of experience to help you build an effective collection system, put you in control of collections in person and over the telephone, and most importantly, increase your bottom line. Strong emphasis will be placed on “point of service collections.” Learning Objectives: ›› Discuss the 17 components of an effective financial policy ›› Identify words and phrases that get results ›› Learn how to control the conversation ›› Look at timelines and time management of your accounts ›› Determine how to overcome stalls and objections Tuition includes the cost of a workbook. This course is also offered on Friday, 2:00 – 5:00 pm, 493RW. Recommended audience: D, O

Have fun resolving 30 clinical and practice management scenarios! Learn from each other as you propose solutions and see how the speaker, drawing on 35 years of practice experience, resolves the problems. Come prepared to share your ideas and to think outside the box! Learning Objectives: ›› Seek solutions to common practice problems ›› Improve diagnostic skills Discuss how to efficiently handle “practice disrupters” ›› Educate patients more effectively ›› Build your team value and learn from other professionals ›› Learn to think “outside the box” Recommended audience: A, D, H, OHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

New Dentist Get your dental career off to the best start possible! Learn how to create a highly successful practice with the proven systems developed by Dr. Levin. Train your team on those systems and watch your production increase dramatically. Learning Objectives: ›› Create a highly productive practice with less stress ›› Implement high-powered systems that lead to practice growth›› Increase production through proven case presentation strategies ›› Build a high-performance team ›› Develop critical leadership strategies Recommended Audience: DTicketed NO CHARGE Registration RequiredFor additional free and discounted courses for new dentists, visit www.yankeedental.com/newdentistHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Friday, February 1, 2013 Yoga off the Mat and into the Dental Operatory1:15pm - 2:30pmChristel Koppel Autuori, RDH The delivery of quality dental care is the primary goal of dental practitioners. Equally important is the management of the patients’ anxiety and discomfort during these procedures. The accumulation of the daily physical, mental, and emotional stress associated with the delivery of dental care has a negative impact on the operator. The accumulation of neuromuscular tension due to the physical operating positions (head down, arms forward) and the repetitive and fine-motor movements can lead to chronic pain and dysfunction. Learning Objectives:›› Identify improper/proper breathing patterns that aggravate and alleviate stress response ›› Recognize and utilize acupressure points to relieve pain ›› Learn yoga stretches for use in the treatment room and at home ›› Discover ways to manage neuromuscular tension through breathing and poses  Getting It All Done Without Losing Your Mind2:30pm - 4:30pmDonna Galante, DMD Learn strategies that will help you achieve growth in your practice and in your personal life. Discover how to empower employees to take action. Attendees will be given an opportunity to set goals and a guaranteed way to achieve them. You can get it all done and stay sane! Learning Objectives:›› Learn how to grow your practice ›› Discover how to empower your employees ›› Develop your personal and clinical skills ›› Discuss how to set goals and achieve them Recommended Audiences: A, D, H, O, T  Saturday, February 2, 2013Women’s Weight Loss Wisdom8:30am - 10:30amKary Odiatu Fed up with quick-fix diets and miracle exercise programs that promise to have you fit in a flash, yet they never seem to work for you? Attend this inspiring session and learn the truth about dieting and weight loss. Mend your relationship with food and recognize the behaviors that inevitably stall your health and fitness intentions. Learning Objectives:›› Know the significant health benefits associated with modest weight loss ›› Learn a risk assessment test for body fat that can easily be performed at home ›› Understand how to facilitate fat burning with effective lifestyle choices  Minimally Invasive Cosmetic Procedures for the Face: Botox and Fillers 10:45pm - 11:45pmMelissa Lackey, DMD, MD The use of Botox and injectable fillers to create a more youthful face has increased significantly over the past five years. These products can have a great effect on the overall appearance of the face without the downtime and risks of conventional cosmetic surgical procedures. This course will provide information on the various products and techniques currently used for minimally invasive cosmetic procedures. Learning Objectives:›› Describe the mechanism of action for Botox and fillers ›› Identify patient selection for Botox and fillers ›› Discuss techniques and the usage of Botox and fillers for facial enhancement “Life Is Not a Stress Rehearsal” Bring Yesterday’s Sane Lifestyle into Today’s Insane World12:00 – 2:00 pm - - Luncheon Loretta LaRocheFor most of us, life has become such a pressure cooker of unrealistic expectations, information overload, relentless marketing, and workaholism that we spend our days stressed out. Loretta shows us the wisdom of a more civilized time when no one carried a cell phone during a peaceful walk on the beach. This presentation is a breath of fresh air for everyone who is suffocating in our techno-crazed, germ-phobic, go-go-go world. Learning Objectives:›› Identify the sources of tension in our lives ›› Discover creative ways to manage stress ›› Learn how to power down, sit back, and kick off your shoes Recommended Audiences: A, D, H, O, TFor a complete Conference for Women in Dentistry Agenda, visit http://www.yankeedental.com/women

Wondering how you can keep your practice growing in the new postrecession economy? Attendees will learn strategies guaranteed to take their practice to the next level, such as motivating patients to accept larger elective and need-based treatments, moving beyond the limits of single-tooth cases, and generating more hygiene production. Learning Objectives: ›› Map ways your team can play a greater role in case presentation ›› Learn to raise acceptance of cosmetic and elective treatments ›› Analyze ways to schedule more efficiently ›› Discover how you can take your practice to the next level Recommended Audiences: A, D, H, OHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

We all work so hard for our new patients. Yet we lose patients daily through thoughtlessness or by simply not following up in a systematic fashion. In this seminar, the entire team will have the opportunity to learn the systems and strategies to retain and reactivate their hardwon patients. Learning Objectives: ›› Discover the central reason patients stay with your practice ›› Create recall systems that work ›› Practice the art of reactivation of unscheduled patients ›› Use effective phone skills to add unscheduled patients into your schedule ›› Close the back door for patient retention The CareCredit grant has been applied to this program. Recommended Audiences: A, D, H, OHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Running on time does not happen by accident! Practices will enjoy stress-free “on time” days when they consciously upgrade their time management philosophy, techniques, and patient-practice communication to the next level. This program provides attendees with solid solutions to solve dentistry’s major scheduling issues. Stress is reduced for all, the patient’s experience is enhanced, and the practice can meet its financial needs. Learning Objectives: ›› Implement a foolproof system to evaluate and customize patient confirmation requirements ›› Design a flexible yet structured confirmation call program for the hygienists ›› Reduce “no shows” and “cancel short notice” to a minimum ›› Learn how logical emergency patient scheduling delivers patient satisfaction and reduces the clinical team’s stress ›› Integrate a strong patient-focused, practice-driven approach The CareCredit grant has been applied to this program. Recommended Audiences: A, D, H, OHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Learn the art of constant flexibility and unleash your power to survive and thrive with a high “AQ” (Adaptability Quotient)! This course will show attendees how to handle change in their own world, as well as lead change in their organization. Kick-start the productivity meter and recognize when you’re moving forward or in circles in the Change Cycle. Attendees will learn real-life remedies for real-life challenges! Learning Objectives: ›› Understand why you instinctively resist change ›› Discover the keys to overcoming resistance to change ›› Learn how to stay resilient and laser-focused during any change ›› Motivate yourself and your team to embrace and optimize change Recommended Audiences: A, D, H, O, THandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Bank of America Practice Solutions LectureThis presentation will examine dental practice transition in an interactive lecture and question format by looking at the most frequently asked questions by dental practitioners. Perspectives will be provided by three professionals who have participated in hundreds of dental practice transitions over a number of years. This presentation is appropriate for dental practitioners who are considering transitioning their practices in the future and for those practitioners who are considering purchasing or buying into a practice in the future. Attendees will hear from a lender, an accountant, and an attorney/broker who all have devoted most of their professional careers working with dentists. Learning Objectives:›› Avoid the pitfalls of buying or selling a practice in today's market ›› Investigate tax, legal, and planning issues tied to buying or selling ›› Properly prepare your practice and yourself for transition ›› Understand practice financing options for both buyer and seller Recommended Audience: DPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise. 

Everyday Health, Inc. LectureThis course will review how to to market a business successfully online using a few simple principles. Such principles include how to protect your online reputation, showcase your practice on Facebook, and get your website to the top of the search engines. Whether you have never been any good at getting patients from the Internet before, or you already have the most robust Google, Social Media and Directory presence in your town, we guarantee that with just these few simple distinctions you will be able to dramatically increase the number of patients you receive from the Internet day after day after day. Attendees will learn how to create the ultimate Dental Internet marketing presence so they can get more patients from the web than ever before. Learning Objectives: ›› Learn how to create the ultimate Internet marketing presence ›› Use your website and word of mouth to recruit new patients ›› Discover how to get your website to the top of the search engines ›› Create the most popular, “liked,” and lucrative Facebook presence This course is also offered on Thursday, 2:00 – 5:00 pm, 248TL Recommended Audience: D, O, TPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.

The least expensive and most effective form of marketing for GPs is internal marketing activities focused on existing patients. Dr. Levin has turned internal marketing into a science, and he’s prepared to show you exactly how it can work for your practice. This information-packed seminar will detail how using multiple, simultaneous strategies can bring a steady stream of new patients to your office, how an internal marketing coordinator can help increase case acceptance while freeing you up for more chairside time, how to close more cosmetic cases than ever before, and much more. Learning Objectives: ›› Motivate 40–60% of existing patients to refer at least one new patient every year ›› Increase average production per new patient by 15% ›› Become the dental practice in your area with the highest patient referrals ›› Increase overall production by up to 30% Recommended Audiences: A, D, H, OHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Patterson Dental Lecture The online world is transforming dental marketing, and it's easy to get distracted, confused, and waste time in the wrong direction. This course is packed with practical information on how to best incorporate social media, digital patient communication, e-marketing, and online reputation management into your practice. Fred Joyal is an author, entrepreneur and international speaker, bringing 25 years of marketing experience in the dental field. He will tell you what works, what doesn't, and how best to spend your time and money. Learning Objectives: ›› Develop an effective strategy for dealing with online reviews ›› Learn a simple system for tracking and assessing marketing programs ›› Discuss a prioritized approach to social media for your practice Recommended Audience: D This course is also offered on Thursday, 10:00 am – 12:00 pm, 244TL.Please note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.Handouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Legally Mine LLC Corporate ForumThis course will review exactly how, why, and where legal entities should be used for both lawsuit prevention and income tax reduction. How to protect a business, property, retirement funds, and assets in the event of a judgment in excess of liability insurance or exclusion in policy will also be discussed. Attendees will learn the proper use of legal tools for the first time in their lives. Learning Objectives: ›› Discuss the best business structure for income tax reduction ›› Review how to use corporate resolutions for income tax reduction ›› Learn the strengths and pitfalls of the “S” Corp .. ›› Understand how to use income shifting as a means to income tax reduction This course is also offered on Thursday, 10:30 am – 12:30 pm, 232TL; and Saturday, 9:00 – 11:00 am, 700SL. The Legally Mine, LLC, grant has been applied to this program. Recommended Audiences: DTicketed NO CHARGE Registration Required

Review how practices that develop strong internal controls reduce the chance of losing patients through poor communication, weak management protocols, and inadequate follow-up. Attendees will examine how a one-time total chart audit can fast-track the practice to find and remotivate patients who have fallen by the wayside. Learning Objectives: ›› Evaluate your current success rate to track new patient outcomes ›› Develop a six month plan to reach out to lost patients ›› Explore techniques and communication skills to remotivate patients to return ›› Learn a foolproof system to prevent losing patients in the future ›› Discover 10 reasons why patients do not return This course is also offered on Thursday, 9:00 am – 12:00 pm, 140TW. The CareCredit grant has been applied to this program. Recommended Audiences: A, D, H, OHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

 DentaltownThis course will provide the tools needed to help build a great, meaningful, and profitable dental office. Applying these tools provides the ultimate staffing formula to create high energy for performance under stress and still achieve daily goals. In addition, attendees will learn how to control their accounts receivable with bonuses, and how to separate the main business strategies of market differentiation, cost leadership, and target marketing. Learning Objectives: ›› Discuss basic business fundamentals›› Learn dental practice profitability with diminished stress ›› Discover a staffing formula for a highly motivated team ›› Understand profitable practice marketing ›› Develop skills to manage people, time, and money Recommended Audiences: DFor a complete Dentaltown agenda, visit http://www.yankeedental.com/dentaltown 

In today’s competitive dental market, quality service and product alone do not guarantee success. This course will review why outstanding customer service is more essential than ever before and requires a commitment for the entire dental team to more than satisfy their valued patients and keep them returning. Attendees will learn how to provide the utmost level of customer service and make their practice healthier and happier for the patients and the dental team. Learning Objectives: ›› Learn how to create raving fans out of satisfied patients ›› Understand the importance of the patient’s first (and last) impression of your practice ›› Discuss reasons why patients stop going to a practice ›› Explore how to survive the impact of a changing economy This course is also offered on Saturday, 9:00 am – 12:00 pm, 635SW. Recommended Audiences: A, D, H, O, THandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Wells Fargo Practice Finance Lecture Whether you're a new practitioner looking to start or purchase a practice, or an established owner planning to expand or transition out, this program will answer your questions. Attendees will be provided with insight and information they need to accomplish their goals. Learning Objectives:›› Learn how to obtain credit for an acquisition, start-up, or expansion ›› Define the steps necessary to purchase or start a practice ›› Determine when you should expand the practice ›› Identify and examine exit strategy options for optimal resultsPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.

CareCredit & Smile Reminder Lecture Dr. Blatchford will discuss how strong leadership and bold plans can create new patients. This course will review current surveys where sources of new patients are revealed and marketing will impact practice growth. In areas of higher competition, a marketing plan and budget are musts for a practice. Attendees will learn the possibility of acquiring an additional existing practice for growth while examining the pros and cons of many current transition scenarios. Learning Objectives: ›› Learn marketing strategies in today's digital age ›› Review innovative growth strategies ›› Understand various methods to increase profitability while working less Recommended Audience: DPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise. Handouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Patterson Dental Lecture These days, it often seems like running a dental office has as much to do with search engine marketing, social media visibility, and website lead management as it does with actual dentistry. Patients find you in different ways, interact with you using different means, and stay with you for different reasons than they used to. Join Serge Longin, a founder at RevenueWell, for a glimpse at proven strategies to grow your practice in the Internet age. Learning Objectives: ›› Understand social media marketing by separating hype from reality ›› Learn the dos and don’ts of website design ›› Review ways to get more patient referrals Recommended Audience: D This course is also offered on Thursday, 12:30 – 2:30 pm, 245TL.Please note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.

Imagine having a practice that sets and reaches targets like a 90% case acceptance rate, 20% increase in patient referrals, overhead at 59% or less, increasing overall production by 15% or more, scheduling 98% of all patients, reducing no-shows and last-minute cancellations to less than 1% . . . sound impossible? This course will demonstrate how your practice can attain these targets by using proven, scientific management and marketing systems that are working for tens of thousands of GPs throughout North America. Learning Objectives: ›› Understand your practice performance and identify where bottlenecks are hurting your practice’s efficiency and productivity ›› Create systems to increase the number of referrals from existing patients ›› Develop scripting and role-play interactions with patients to uncover new production opportunities Recommended Audience: DHandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Take your practice to a level you never thought possible! Learn the one simple thing to add to your exams for better patient care AND increased practice income. See what you can do to never run late again. Get up to speed using social networking and watch your practice explode. Use our seven "almost free" ways to obtain and retain new patients. We’ll give you "off the wall" ideas for growing your practice and teach you ways to schedule more new patients than ever before! And, wait for our special ending; you’ve never seen anything like it at a dental seminar! Learning Objectives: ›› Increase productivity while enjoying the profession more than ever before ›› Serve current patients better and increase new patient numbers ›› Incorporate new technology in marketing, social media, and clinical procedures Recommended Audience: A, D, H, O, T

Join us in an intimate setting where dentists will have the opportunity to discuss the various aspects of starting a new practice. This program will feature five 30-minute sessions, each hosted by industry leaders. Ask yourself the following questions: Should I continue to associate or should I become a practice owner? What options to practice ownership exist? How do I prepare for disaster? What methods exist to motivate and manage staff? What financing is available and what are the banks looking for? Get all of your questions answered in one place. Learning Objectives:›› Learn how to use space effectively while gaining efficiencies through the use of technology ›› Understand practice financing options, develop a business plan, and identify the best location for your practice ›› Avoid first-practice pitfalls and learn how early planning can lead to a successful practice The Bank of America Practice Solutions grant has been applied to this program. Recommended Audience: D

The best way to accomplish case acceptance is to consistently build trust with the patient. This course will offer attendees adaptable and repeatable systems to establish trust from the first phone call through and beyond the completion of a case. You and your team will laugh and learn while discussing and working on trust-building verbal skills and practice techniques. Learning Objectives: ›› Discover how to establish seven of the key secrets to building trust ›› Test the patient’s "buy in" before extensive case presentations are made ›› Ask for the patient’s commitment in a patient-centered way ›› Ensure the patient is scheduled without changing his/her mind ›› Learn to keep the conversation alive and overcome objections The CareCredit grant has been applied to this program.Recommended Audience: A, D, H, O, THandouts are available for this course. Download them at http://tinyurl.com/ydc13handouts

Minuteman LectureThis course will review the impact of health literacy on oral health and the best practices for implementation in the dental office.Ticketed NO CHARGE Registration Required

Fortress Insurance Company LectureMany dental professionals have, at least once, received a request or as subpoena demanding they appear and testify at a deposition as a witness. This course is designed as a live demonstration regarding the risks of giving such deposition testimony.  In addition to lecture format, the speakers will demonstrate by role play two mock depositions, one in which is the testimony is problematic and the dentist is at risk of being named as a defendant himself, and one in which the deposition testimony is more streamlined.Learning Objectives:›› Identify basic concepts relative to requests for medical records›› Understand the basic concepts relative to requests for depositions and other testimony›› Express familiarity with the mechanics and potential pitfalls of deposition testimonyRecommended Audience: DTicketed NO CHARGE Registration RequiredPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise. 

Baystate Financial Services LectureIf you are an older dentist looking to sell your practice to younger associates or other dentists, or if you are a younger dentist looking to buy the practice you are already in or want to be in, then this course is designed for you. Attendees will understand how to structure their practice to ensure they can transition their practice in the most cost effective and tax efficient way possible. This course will review how traditional approaches benefit the buyer and the government or the seller and the government. The difference between being an employee versus employer, and the benefits of both will also be discussed. During the course attendees will learn why employee benefits are more tax efficient than employer benefits.Learning Objectives:›› Discover how to design the purchase of a dental practice or the sale of your practice can benefit both the Seller and the Buyer›› Learn why EmployEE benefits are more tax efficient and cost effective than EmployER benefits›› Understand how the different business entity types (e.g., S-corporation, C-corporation, LLC, LLP, partnership, etc.) can affect the sale of your dental practice ›› Explore what types of qualified and non-qualified retirement plans are available to business owners ›› Discuss how various types of retirement plans can help in transitioning your dental practiceRecommended Audience: DTicketed NO CHARGE Registration RequiredPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise.

Spectrum Marketing Companies, Inc.The course is designed to present methods that can effectively increase new patient acquisition, improve patient retention and elevate service and product awareness. Attend this course and determine what direct marketing strategies will work best for your practice.Learning Objectives:›› Learn strategies to increase average patient revenues ›› Understand the guidelines for Direct Mail Success›› Develop Data Analysis and Profiling for patients›› Review the effective use of promotional products›› Discuss how sign and display placement can increase revenue and patient awarenessRecommended Audience: D, OTicketed NO CHARGE Registration RequiredPlease note that this course will be held on the YDC Exhibit Hall Floor and will be subject to ambient noise. 

Almonte Fallago Group, Ltd. Corporate ForumThis course will review the steps involved in transitioning a solo practice, partnership interest, or merger. Attendees will learn the steps from appraisal through the sale, including the latest tax options. Learning Objectives: ›› Review practice transition options Discuss appraisals and sales trends ›› Understand how to minimize taxes ›› Learn how to prepare your practice for sale The Almonte Fallago Group, Ltd., grant has been applied to this program. Recommended Audience: DTicketed NO CHARGE Registration Required

Are you considering starting a practice? Attend this program to learn how to determine the right location and obtain financing. Discuss what to expect in the first few years of practice ownership and how the practice should be marketed. Are you considering buying a practice? Determine the size that is right for you and other metrics to be considered to ensure a winning practice. This seminar will guide you through the process of practice ownership and educate you on everything you need to know to make sure you make the best practice decision. Learning Objectives: ›› Learn how early planning can lead to a successful practice ›› Determine whether to purchase an existing dental practice or start a new one ›› Understand practice financing options and develop a business plan ›› Avoid the pitfalls of buying a practice in today’s market The Bank of America Practice Solutions grant has been applied to this program. Recommended Audience: D

This is not just a seminar, it’s a half day of "basic training" from Dr. Richard Madow and Dr. David Madow to free the practice from some of the biggest distractions of all: "no-shows"and cancellations! Plus, every attendee will learn how to increase their new patient numbers like crazy, schedule more treatment than ever before, supercharge the practice, earn more income, and have fun while doing it! Imagine finally having a practice where YOU are in charge, the patients respect your schedule, production is higher than ever, and dentistry is fun once again! Learning Objectives:›› Discuss why "no-shows" happen and what you can do about it ›› Discover the "killer phrase" to say to every single patient to put an end to last-minute cancellations ›› Learn five simple ways to dramatically reduce the first appointment no-show ›› Discover a simple method to fill in last-minute "cracks" in the schedule ›› Learn how to triple your new patient numbers with no increase in marketing Recommended Audience: A, D, H, O, T

Whether you’re planning to buy or sell a dental practice, this interactive course is designed to help you prepare for a successful transition by developing a road map that includes: identifying the necessary resources to assist with a practice purchase or sale, finding a practice to purchase, selecting the appropriate ownership structure, examining your financing options, instituting strategies to increase practice value, and using transition strategies for exiting a practice. Learning Objectives: ›› Identify the necessary resources to assist with a practice purchase or sale ›› Select the appropriate ownership structure ›› Examine your financing options Strategize to increase practice value ›› Learn transition strategies for exiting a practice The Wells Fargo Practice Finance grant has been applied to this program. Recommended Audience: D