Compete and Beat: Big Brand Dentistry

  • Thursday 1/27/2022
  • Time: 10:00 am - 12:00 pm
  • Course Code: 184TL
  • Cost: No Charge
  • Room Location: BCEC Exhibit Floor Classroom F
  • Credits: 2 CE Hours
Course Logo
Eric Bunnell, is a seasoned marketing and operations expert who has spent the last decade building revenue-operations for startups and fortune 500 companies. Eric has worked with hundreds of practices to help establish predictable and repeatable new-patient lead flow. His passion for dentistry was born in his childhood, where he spent countless afternoons in a dental office waiting for his mom to get off work as an office manager. Eric is currently the CEO at Lasso MD, a marketing company that focuses on bringing innovative patient acquisition techniques to the dental industry.
Ryan Hungate, DDS is a practicing orthodontist and the founder and CEO of Simplifeye, a company that focuses on creating better workflows for dental practices to increase new patients, reduce overhead, and reduce bad debt. Dr. Hungate continues to practice orthodontics each month, volunteering to help children in need of orthognathic surgery, cleft palate treatment, and orthodontic care

In this course, attendees will learn strategies to immediately compete with well-funded groups and direct-to-consumer brands. The instructors will outline specific ways general dentists and specialists can combat the challenges posed by competitors with large advertising budgets. Rediscover the unique advantages that private practice can leverage over corporate competitors through marketing and operations. Attendees will leave this course with a playbook on how to maximize your investment on marketing and software. 

After this course attendees will be able to:
  • Discover low-cost strategies to attract and convert patients who might otherwise be tempted by direct-to-consumer advertising
  • Compete with brands that have better name recognition
  • Create a roadmap for scaling up patients and productivity
  • Utilize current practice management software to quickly match open chairtime with patients with unscheduled treatment
  • Learn why your marketing budget has a higher ROI than corporate brands
  • Review how video helps you dominate local search results 
  • Determine how to leverage your current patients so that they sell for you

Recommended Audience: Dentist
Ambient Noise Disclaimer: Please note that this course will be held on the Exhibit Hall Floor and will be subject to ambient noise.