- Thursday 1/26/2023
- Time: 10:00 am - 12:00 pm
- Course Code: 177TL
- Cost: No Charge
- Room Location: BCEC Exhibit Floor Classroom E
- Credits: 2 CE Hours
3 Steps To Turn Your Tired Old Website Into A New Patient Generating Machine
In this course Dr. Bryan Laskin, co-founder toothapps and author of The Patient First Manifesto will provide clarity, certainty,
and a clear path to success in one of dentistry's most contested topics... Marketing! Learn how to cut through the noise and
separate marketing jargon and buzzwords from action items that really fill your chairs with new patients. Learn why traditional
marketing attracts "postcard patients" who come in for their freebies and don't follow through with treatment, and the future of
Practice Management Drivenmarketing campaigns. And possibly biggest of all, learn why in 2023 you should no longer be
paying big bucks for a new website, but taking the new "App Store" approach to your online presence.
- Identify the five new (and free) must-have tools you should add to your website today to double new patient inquiries
- Explain how to stop attracting freebie seeking "postcard patients" and start marketing to high production patients
- Assess how your website is serving your practice
- Find out why in 2023 you should never be paying big bucks for a new website... And the new "App Store" approach to websites
- How to "undercover boss" your own marketing to find patient first marketing breakthroughs
- Discover the future of Practice Management Driven marketing campaigns