3 Steps To Turn Your Tired Old Website Into A New Patient Generating Machine

  • Thursday 1/26/2023
  • Time: 10:00 am - 12:00 pm
  • Course Code: 177TL
  • Cost: No Charge
  • Room Location: BCEC Exhibit Floor Classroom E
  • Credits: 2 CE Hours
Course Logo
Bryan Laskin, DDS Having learned from 20 years of experience providing dental care to anxious patients, Dr. Bryan Laskin is on a mission to reduce the stress of both dental teams and patients by upgrading care through innovation, education and Standardization. Creator of Upgrade Dental, Digital Nitrous, OperaDDS, co-founder of toothapps, as well as author of the Amazon best selling book “The Patient First Manifesto,” Dr. Laskin excels at helping others integrate technology and teamwork into their practices. Dr. Laskin plays an active role in driving innovation at several progressive dental organizations, including Abundents, Vyne Dental, Lake Minnetonka Dental, Talentship, Evergreen, Kwikly and Dental Care Alliance. Dr. Laskin also serves as counsel to many leading companies in dentistry. Through his participation on the groundbreaking workgroups at Dental Standards Institute, Dr. Laskin is giving patients a voice as well as creating important guidelines for emerging technologies.

In this course Dr. Bryan Laskin, co-founder toothapps and author of The Patient First Manifesto will provide clarity, certainty,

and a clear path to success in one of dentistry's most contested topics... Marketing! Learn how to cut through the noise and

separate marketing jargon and buzzwords from action items that really fill your chairs with new patients. Learn why traditional

marketing attracts "postcard patients" who come in for their freebies and don't follow through with treatment, and the future of

Practice Management Drivenmarketing campaigns. And possibly biggest of all, learn why in 2023 you should no longer be

paying big bucks for a new website, but taking the new "App Store" approach to your online presence.

Learning Objectives:
  • Identify the five new (and free) must-have tools you should add to your website today to double new patient inquiries
  • Explain how to stop attracting freebie seeking "postcard patients" and start marketing to high production patients
  • Assess how your website is serving your practice
  • Find out why in 2023 you should never be paying big bucks for a new website... And the new "App Store" approach to websites
  • How to "undercover boss" your own marketing to find patient first marketing breakthroughs
  • Discover the future of Practice Management Driven marketing campaigns
Recommended Audience: Dentist, Office
Ambient Noise Disclaimer: Please note that this course will be held on the Exhibit Hall Floor and will be subject to ambient noise.