- Saturday 1/28/2023
- Time: 1:00 - 2:00 pm
- Course Code: 692SL
- Cost: No Charge
- Room Location: BCEC Room 258 A
- Credits: 1 CE Hour
3 Steps to the Perfect Fit
Michael Yoon, as the President and CEO of Orthosnap Corp, Michael brings a unique perspective of business and engineering to the rapidly growing clear aligner industry. As an investor, he shares analysis of aligner companies in the rapidly changing landscape that affects dentists in this field. As a data driven engineer, he dives deeply into the details of the technology and its impacts. As a CEO, he ties these perspectives into a passionate and persuasive story about the success of his customers, the dentists.
In this course, you will understand the Clear Aligner industry through three chapters. Chapter one: First we discuss industry dynamics, threats, and opportunities. Chapter Two: We move into clinical details - biomechanics, techniques, innovations, and compliance. Chapter Three: We dive into the business aspects including practice management integration, pricing, marketing, and business growth.
- Recognize 10+ companies, their business models, and the short and long term impacts on the dental industry
- Identify 6 significant market trends in the clear aligner industry
- Explain the biomechanics of clear aligners in teeth movement and the difference to wires and brackets
- Understand the pros and cons of digital IOS and the impact of 3D printing on accuracy
- Be able to implement a patient monitoring protocol such as Dental Monitoring
- Understand multiple pricing strategies and how to select what's right for you
- Discuss and evaluate a framework for comparing different aligner vendors
Recommended Audience: Assistant, Dentist, Hygienist, Office, Technician