Dentistry’s Got Talent Marketing Showdown: Morning Competition
Thursday, January 29, 2026
8:30 – 11:30 am
Course Code:
461TL
Cost:
$145
Credits:
3
CE Hours
Dentistry’s Got Talent: Marketing Showdown at Yankee Dental Congress!
This special edition of Dentistry’s Got Talent, presented by The Dental Festival, is not your average lecture—it’s a TED Talk–style, high-energy speaker competition where top dental professionals go head-to-head, sharing their boldest marketing strategies in just minutes.
Expect a fully charged atmosphere with live DJs, crowd voting, and real-world ideas you can implement right away. Each speaker will bring their A-game, aiming to impress both the audience and expert judges. Finalists will return for a high-stakes final round to claim the title—and walk away with the coveted Dentistry’s Got Talent Champion Belt.
Whether you’re looking to grow your brand, attract more patients, or elevate your practice through marketing, this event delivers insight and inspiration in a format that’s anything but ordinary.
It’s not just a session—it’s a show.
Fresh ideas. Fierce competition. And marketing strategies that stick.
Attendees will learn how every team member contributes to brand perception, patient trust, and referral potential. Topics may include internal referrals, fee-for-service positioning, building loyalty through patient experience, and leveraging brand identity in daily conversations. Whether you're focused on attracting high-value patients or increasing word-of-mouth growth, this session provides actionable strategies that work, with or without a digital budget.
Featured Speakers (Morning):
Danielle Kramer: Founder of The Schedule Squad and EZ Dental Solutions
Catrise Austin, DDS: A branding strategist
Kirk Teachout: Creator, The Seven Figure Dentist
Matthew Brown: Co-founder, Energize Group
Tyler Brady, DMD: Multimillion-dollar practice owner in Dallas Fort Worth, TX
Speakers
After this course attendees will be able to:
- Identify the key patient touchpoints within a dental practice and explain how each influences brand perception, patient trust, and referral potential
- Demonstrate strategies for leveraging team member interactions to enhance patient experience and encourage internal referrals
- Apply principles of fee-for-service positioning and brand identity to attract and retain high-value patients
- Evaluate the effectiveness of various in-practice marketing approaches to strengthen patient relationships and increase referral
*Tuition includes admission to the Finalist Showdown Thursday, 4:15 – 5:15 pm.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP