Explore The Marketing Playbook Top Clinicians Use to Grow Their Brand & Revenue
Friday, January 30, 2026
10:00 am – 12:00 pm
Course Code:
671RL
Credits:
2
CE Hours
In this fast-paced, tactical session, the instructor will share how she built a thriving practice and 100K+ social media follower base by showing up online with trust, transparency, and clinical credibility. Learn how she turns intraoral scans and patient education into high-value cases, fills her schedule without paid ads, and creates short online videos that drive real revenue (not just likes). Whether you're a total beginner or already posting, you’ll leave with a practical strategy to grow your patient base, increase treatment acceptance, and market smarter every day.
Speakers
After this course attendees will be able to:
- Discuss how a dentist with over 100K followers built her brand and patient base
- Discover the types of content that drive booked treatment, not just views or likes
- Understand how to turn diagnostic tools like wellness scans into internal marketing that boosts case acceptance
- Create a content calendar that supports both production goals and patient education
- Implement educational content to increase patient understanding and buy-in
- Apply real-world content strategies that perform well on TikTok, Instagram, and other platforms
The Dandy Dental Labs grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP