From Shades to Shares: How Whitening Boosts Your Practice’s Value
Friday, January 30, 2026
9:00 am – 12:00 pm
Course Code:
519RH
Cost:
$265
Credits:
3
CE Hours
In today’s image-conscious world, teeth whitening is no longer just a cosmetic extra—it’s a powerful gateway to patient satisfaction, increased case acceptance, and overall practice growth. This comprehensive course is designed for dental professionals who want to elevate their whitening game and implement a system that is both clinically effective and financially rewarding.
You’ll learn everything from the science behind whitening products to application techniques, patient communication, and how to build a whitening culture within your practice. Whether you’re just getting started or looking to refine your current approach, this course will give you the confidence, tools, and strategies to turn whitening into one of your most impactful services.
Through real-world case studies, marketing tips, and workflow integration, you’ll walk away ready to boost your whitening revenue and create wow-worthy results for your patients.
Speakers
In this course attendees will:
- List the types of whitening treatments available (in-office, take-home, hybrid), how they work, and how to choose the right option for each patient
- Master proper protocols for patient selection, prep, application, post-care, and managing sensitivity
- Discover how to streamline whitening services within your existing schedule and team responsibilities
- Learn how to communicate whitening benefits clearly, use smile simulations and shade guides effectively, and present treatment plans that convert
- Understand the economic impact of whitening—how it increases production, drives referrals, and opens doors to comprehensive care like Invisalign, veneers, or hygiene reactivation
- Create an office-wide system and enthusiasm around whitening, from front desk scripts to social media promotion and seasonal campaigns
The Ultradent Products, Inc. grant has been applied to this course. Thanks to Ultradent Products, Inc. for course materials. Thanks to Shofu Dental Corporation for course materials.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP