Future-Proofing Your Dental Practice: A Marketing Strategy That Wins Tomorrow
Saturday, January 31, 2026
1:00 – 3:00 pm
Course Code:
852SL
Room:
MCEC Exhibit Floor Classroom D
Credits:
2
CE Hours
The way patients discover, research, and choose dental practices is changing faster than ever. Search behavior is shifting, AI is reshaping visibility, and traditional marketing tactics alone are no longer enough to ensure long-term growth. This course is designed to help dental practices future-proof their marketing by understanding where patient acquisition is headed and how to build a strategy that adapts, scales, and sustains success over time. Attendees will learn how to position their practice for continued visibility in an AI-driven search landscape, create trust and authority before a patient ever picks up the phone, and implement marketing systems that evolve alongside technology and consumer behavior. Rather than chasing short-term tactics, this session focuses on building a resilient marketing foundation that protects your practice against platform changes, algorithm updates, and increasing competition.
Speakers
After this course attendees will be able to:
- Compare how patients find dentists across traditional search engines and emerging AI-powered platforms, and assess positioning strategies that lead to being recommended rather than merely ranked
- Learn the components of traditional dental marketing strategies and they differ from future-proof strategies, emphasizing AI-driven search visibility, reputation signals, and content authority
- Recognize how patient discovery is evolving versus traditional discovery models, explaining why SEO and paid advertising alone are insufficient for sustainable long-term growth
- Identify current marketing efforts against resilient, low-risk models to identify vulnerabilities and gaps that may limit growth as platforms and algorithms evolve
- Review short-term marketing tactics with systems designed for long-term resilience, including review velocity, content strategy, local presence, and brand trust
- Understand static marketing plans with adaptable frameworks that enable rapid pivots in response to technological change, shifting consumer behavior, and increased competition
- Determine reactive marketing action plans with proactive, future-oriented strategies that both protect current patient flow and support sustained success over time
The MediaNV grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP