Growing Your Practice and Revenues Through Digital Marketing
Thursday, January 29, 2026
11:30 am – 12:30 pm
Course Code:
457TL
Credits:
1
CE Hour
In this course attendees will discuss the newest and latest internal and external marketing techniques that were developed to respond to the ever-changing digital marketing strategies that your practice needs to perfect. The advent of AI tools has presented both challenges and opportunities in perfecting your marketing strategies. The lecture will show the doctor how these tools can be incorporated into their practice to help make 2026 more efficient and more profitable. By understanding the use of AI, incorporating fresh new marketing techniques into your practice and by reinforcing the marketing procedures that have worked in the past, using the tools taught in this lecture, can help you grow your revenues and your patient base in 2026 and beyond!
Speakers
After this course attendees will be able to:
- Incorporate new digital and AI marketing plans to make your practice more efficient
- Compare internal marketing tools and strategies to determine which will work best in your practice
- Understand what search engines are looking for and how to use AI to optimize your results
- Implement Search Engine Marketing tools – Google Ads, Facebook Ads, Re-targeting techniques, E-mail capture and Meta retargeting to bring new patients into the office
The DoctorsInternet grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP