How to Make Marketing Work for You
Friday, January 30, 2026
8:00 – 10:00 am
Course Code:
683RL
Credits:
2
CE Hours
In this course, the instructor will make sense of the complex world of dental marketing. Most practices we meet are unaware of all the interesting ways to generate patient leads, how a lead can be tracked through a Google or Facebook campaign, or how much a marketing budget should be and what it should be spent on. This course will cover common marketing mistakes, rules and regulations the association sets, determining a proper marketing budget, and more. Mr. Bosch will also share strategies of what some of his top dental practices are doing across the country. The goal is to ensure dental practices are effectively marketed based on their growth goals and budget and that they meet the ethical standards of marketing a dental practice.
Speakers
After this course attendees will be able to:
- Identify the difference between Google, Facebook, and Print marketing
- Recognize how marketing campaigns work
- Understand how leads are generated and how they are tracked
- Develop and set a proper marketing budget
The Dr. Marketing grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP