No BS Marketing Class
Friday, January 30, 2026
1:30 – 2:30 pm
Course Code:
650RL
Credits:
1
CE Hour
This course will equip you with insights and practical tools to cut through the BS surrounding marketing and patient communication, bringing common sense to digital marketing with real examples and data-driven analysis. It will make you think about your strategies to attract new customers and stay top of mind with existing ones.
We will discuss websites, social media, online reputation, SEO, digital advertising, email, and text marketing to help you prioritize resources and investments effectively. As a result, you will be able to refine your strategy and messaging, set clear communication goals, and manage your website or marketing partners to do what makes the most impact on your practice.
Speakers
After this course attendees will be able to:
- Identify your practice's value proposition on your website, highlighting what sets you apart from the competition
- Compare the pros and cons of Search Engine Optimization (SEO) and online advertising
- Implement strategies for managing and improving your online reputation
- Recognize the importance of Customer Relationship Management (CRM) and why digital communication is essential for engaging your current patients
- Discover if your followers actually get to see your social posts and utilize your social media channels more effectively
- Understand the basic legal considerations in client communication to ensure compliance and avoid common potholes
The AutoRemind grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP