AI is Choosing Which Dentists Get Patients: Is It Choosing You?
Thursday, January 28, 2027
10:00 am – 12:00 pm
Course Code:
477TL
Credits:
2
CE Hours
The way patients find dental practices has fundamentally changed. Search engines have evolved, AI platforms are now actively recommending practices by name, and the strategies that worked two years ago are no longer enough. In this course, attendees will learn how to get their practice seen in AI-powered search, what Google's latest updates mean for their online visibility, how to position their website to work in today's landscape, and how to use AI platforms to automate workflows and reclaim time in the practice. Practical. Actionable. Immediately applicable.
Speakers
After this course attendees will be able to:
- Understand key Google and AI updates impacting dental practices
- Implement actionable strategies to improve your online visibility and reputation
- Utilize tools and tactics for ongoing patient engagement and referral growth
The Digital Floss grant has been applied to this course.

The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP