Dental Marketing Horror Stories: Mistakes that Will Set Your Practice Back

Nearly every dentist has the same two questions about marketing: How do I attract more qualified patients, and how do I know which marketing efforts are actually working?



This session provides practical, data-driven answers to both. Drawing on experience helping hundreds of dental practices increase patient inquiries, boost production, and grow collections, we’ll explore the marketing strategies that are delivering results for dental practices today—and how to confidently measure their return on investment (ROI).

You’ll see real-world examples of practices that are getting marketing right, as well as cautionary stories of what happens when marketing decisions are made without reliable data. We’ll also share insights from hundreds of dental marketing campaigns to reveal what the numbers tell us about attracting new patients and accelerating practice growth.

By the end of this session, you’ll have a clearer understanding of which marketing strategies deserve your investment, how to evaluate their performance, and how to build a more measurable path to sustainable practice growth.