Dentistry’s Got Talent Marketing Showdown Competition
Thursday, January 29, 2026
1:00 – 4:00 pm
Course Code:
462TL
Room:
MCEC Room 052 A
Cost:
$145
Credits:
3
CE Hours
Dentistry’s Got Talent: Marketing Showdown at Yankee Dental Congress!
This special edition of Dentistry’s Got Talent, presented by The Dental Festival, is not your average lecture—it’s a TED Talk–style, high-energy speaker competition where top dental professionals go head-to-head, sharing their boldest marketing strategies in just minutes.
Expect a fully charged atmosphere with a live DJ, crowd voting, and real-world ideas you can implement right away. Each speaker will bring their A-game, aiming to impress both the audience and expert judges. Finalists will return for a high-stakes final round to claim the title—and walk away with the coveted Dentistry’s Got Talent Champion Belt.
Whether you’re looking to grow your brand, attract more patients, or elevate your practice through marketing, this event delivers insight and inspiration in a format that’s anything but ordinary.
It’s not just a session—it’s a show.
Fresh ideas. Fierce competition. And marketing strategies that stick.
Effective dental marketing extends far beyond advertising—it is the sum of every patient experience and every message a practice delivers, both in-office and online. This course explores how marketing touchpoints—from the first phone call to checkout conversations and follow-up visits—shape brand perception, patient trust, and referral behavior. Participants will learn how team engagement, internal referrals, fee-for-service positioning, and consistent brand language influence loyalty and growth. The program also examines the evolving marketing landscape, including shifts from traditional search to AI-driven discovery, changing post-COVID consumer expectations, and the role of emotionally resonant, value-aligned content. Topics may include branding for authority, video and conversational marketing, AI-based SEO, and strategies to remain visible without excessive ad spend. Designed for dentists, DSOs, and dental teams seeking a cohesive, future-ready marketing approach that is both practical and sustainable.
Featured Speakers:
Cassie Tallon, CEO: specializes in dental practice transitions, associate integration, and scalable growth strategies.
Thomas Passalacqua: Certified Executive Coach
Julia Jackson, DMD: CEO and founder of International Implant Institute
Danielle Kramer: Founder of The Schedule Squad and EZ Dental Solutions
Catrise Austin, DDS: A branding strategist
Kirk Teachout: Creator, The Seven Figure Dentist
Matthew Brown: Co-founder, Energize Group
Tyler Brady, DMD: Multimillion-dollar practice owner in Dallas Fort Worth, TX
Cory Roletto: Co-founder, WEO Media
Anissa Broussard, DDS: Co-founder, Digital Floss and Dentalflix
Speakers
After this course attendees will be able to:
- Explain current shifts in the dental marketing landscape, including the impact of generative AI and changing consumer behavior.
- Develop branding and content strategies that build authority and emotionally connect with ideal patients.
- Apply AI-informed SEO and content optimization techniques to improve online visibility and “AI-searchability.”
- Design a future-ready marketing plan that reduces ad spend while attracting patients aligned with the practice’s values and services
*Tuition includes admission to the Finalist Showdown Thursday, 4:15 – 5:15 pm.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP