Dentistry’s Got Talent Marketing Showdown: Afternoon Competition
Thursday, January 29, 2026
1:00 – 4:00 pm
Course Code:
462TL
Cost:
$145
Credits:
3
CE Hours
Dentistry’s Got Talent: Marketing Showdown at Yankee Dental Congress!
This special edition of Dentistry’s Got Talent, presented by The Dental Festival, is not your average lecture—it’s a TED Talk–style, high-energy speaker competition where top dental professionals go head-to-head, sharing their boldest marketing strategies in just minutes.
Expect a fully charged atmosphere with live DJs, crowd voting, and real-world ideas you can implement right away. Each speaker will bring their A-game, aiming to impress both the audience and expert judges. Finalists will return for a high-stakes final round to claim the title—and walk away with the coveted Dentistry’s Got Talent Champion Belt.
Whether you’re looking to grow your brand, attract more patients, or elevate your practice through marketing, this event delivers insight and inspiration in a format that’s anything but ordinary.
It’s not just a session—it’s a show.
Fresh ideas. Fierce competition. And marketing strategies that stick.
The dental marketing landscape is undergoing a major shift—from Google search to generative AI, from generic messaging to emotionally resonant content. This course helps practitioners understand how to stay relevant and visible in an increasingly AI-driven world. Topics may include branding for authority, video marketing, AI-based SEO, shifts in post-COVID consumer psychology, and how to make your content “AI-searchable.” Participants will explore strategies that elevate their online presence, reduce ad spend, and attract patients who are aligned with their values and services. Designed for dentists, DSOs, and teams who want a future-ready marketing plan without the overwhelm.
Featured Speakers (Afternoon):
Kathryn Alderman, DDS: A leading voice in AI-driven dentistry
Cory Roletto: Co-founder, WEO Media
Shannon Mackey: CEO of Marketly Digital
Anissa Broussard, DDS: Co-founder, Digital Floss and Dentalflix
Devinn Geeson, DDS: Built and sold three practices in under five years for 8.5x their value
Speakers
After this course attendees will be able to:
- Explain current shifts in the dental marketing landscape, including the impact of generative AI and changing consumer behavior.
- Develop branding and content strategies that build authority and emotionally connect with ideal patients.
- Apply AI-informed SEO and content optimization techniques to improve online visibility and “AI-searchability.”
- Design a future-ready marketing plan that reduces ad spend while attracting patients aligned with the practice’s values and services
*Tuition includes admission to the Finalist Showdown Thursday, 4:15 – 5:15 pm.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP