Social Media for Dental Practices: From Engagement to Conversion
Friday, January 29, 2027
1:00 – 3:00 pm
Course Code:
625RL
Cost:
$89
Credits:
2
CE Hours
Are you spending money on Social Media Marketing, but not seeing any conversions? Feeling overwhelmed and don’t know what to post for engagement? Are you falling behind your competition?
Facebook, Instagram, LinkedIn, TikTok – where should you begin, and how can you use social media to grow your practice? Join us for an engaging course on mastering social media, complete with hands-on training for Ads and capturing video testimonials (scripts included!).
In this interactive course designed for dental practices, attendees will learn how to build an effective social media presence, navigate algorithms with confidence, and create posts that highlight your unique services.
Discover how to craft Ads that attract new patients, train your team to capture compelling patient testimonials, and maximize the impact of video content.
The instructor will also share time-saving tools, copywriting tips, and strategies to engage current patients, strengthen your brand, and grow your practice.
Speakers
After this course attendees will be able to:
- Understand how to capture patient video testimonials using a simple script and team friendly systems
- Build a strategic content plan that increases engagement, builds trust, and supports patient growth
- Leverage social media platforms more effectively for your dental practice
- Gain actionable insights and implementation tools you can use immediately to improve your practice social media pages
- Explore how to use AI tools to save time, generate content ideas, write captions, create more consistent social media content, and improve SEO searchability
- Discover how to create social media Ads with better targeting, clearer goals, and stronger messaging
This course is partially sponsored through a grant from CareCredit.
The Massachusetts Dental Society is an ADA CERP Recognized Provider
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at
ADA.org/CERP