leads practice partnerships at Lassie, an AI-powered insurance billing assistant that helps dental practices grow by automating their finances. He grew up working in his mom’s orthodontic office, doing nearly every non-clinical job. After a stint in management consulting at Deloitte and later building healthcare software in Silicon Valley, he returned to the dental world to help solve the same problems his family’s practice faced. Today, Max partners with practices across the country to bring simplicity, automation, and a little Silicon Valley magic to the business side of dentistry.