Exhibit at the 2023 Yankee Dental Congress

2023 Exhibitor Prospectus

Contract for Booth Space

Yankee Dental Congress is New England’s largest meeting for professionals seeking cutting-edge continuing education. The dental community gathers each year to forge relationships and create opportunities at this dynamic event.

Contract Online

Download Contract

View Prospectus PDF

View 2023 Floorplan

If you have a change of exhibit contact, address, company name, etc., please contact us to ensure you receive your prospectus.


Register Booth Personnel

Register for Yankee 2023

Register Here


*SOLD OUT* Speaking Opportunities at Yankee 2023

Fostering loyalty in your customers is easy with education in a Yankee Classroom.  As you educate customers, they find new ways to use your product. They'll learn tips, tricks, and best practices that provide them more value. These customers are more likely to continue to purchase and expand to other product offerings. Review the different educational options Yankee offers.

Contract Online


Advertise in the Yankee Publications

Over 45,000 dental professionals review the Yankee Dental Congress Program Book. This official program includes all pertinent information to register for the conference. Make sure you get ahead and promote your company's presence at Yankee! 

Purchase Advertising

Please reach out to the Exhibits Team with any questions.

How to Contract Online for Yankee:

  1. Navigate to the Yankee 2023 website.
  2. Select the objects you are buying. ie: Exhibit Space for contracting for booths
  3. Once you've selected your product(s), click on "Log in to Add to Cart" 
  4. Enter your <unique email> in the Email box as prompted
    • If you are a first-time user click “Don’t have an account” and follow the prompts
    • If you forgot your password, click "Forgot Your Password" and follow the prompts.
  5. Please fill in all sections so we have your most recent information. If you wish to only pay half of your booth space at this time you MUST enter “PAYHALF” in the coupon code before you submit your credit card information.

This Yankee cart system is like many shopping carts you experience in e-commerce. Please contact us with any questions.

Exhibitor Newsletters

Attendance Figures

Yankee 2022

Dentists: 4,750
Dental Students: 2,988
Hygienists: 2,360
Assistants: 1,813
Office Personnel: 722
Technicians: 26
Medical Professionals: 40
Hygienist/Assistant Students: 1,567
Guests/Press: 396
Exhibitors: 2,534

Total: 17,196

Yankee Virtual 2021

Basic Pass Holders - 4,503
Power Pass Holders - 3,136
The Yankee attendance numbers include 2,331 dentists.


Yankee 2020 

Dentists: 7,679
Dental Students: 2,296
Hygienists: 5,007
Assistants: 4,042
Office Personnel: 1,045
Technicians: 36
Guests: 889
Press: 27
Exhibitors: 4,065

Total: 25,085


Certificate of Insurance

All exhibitors must send an original certificate of insurance to the Massachusetts Dental Society by December 14, 2022.  No exhibitor will be allowed to set up without the required certificate of insurance.

Please refer to our SAMPLE and these five steps to be sure your certificate of insurance displays the required information.

  1. Your company must be listed as the insured
  2. You must carry and maintain a minimum of $1 million insurance coverage that provides general liability coverage, coverage against damage to persons and property, and hazard insurance, insuring the exhibitor's property and its exhibit space, to fully protect it and the MDS and the additional insured (see below) against all risks in connection with its exhibit at the Yankee Dental Congress, or under the 2023 Rules and Regulations, or otherwise.
  3. Required dates must cover the dates of the expo, including set-up and breakdown: January 24- 29, 2023.  Please send the certificate even if it expires by 12/31/22, then send a new certificate after this date.
  4. All insurance shall name as additional insured the Massachusetts Convention Center Authority and Freeman.
  5. The certificate holder must be listed as follows:

          Massachusetts Dental Society
          Yankee Exhibits
          Two Willow Street
          Southborough, MA 01745

If you do not carry general liability insurance, you may purchase this in the form of event insurance. Information and order forms will also be included in the exhibitor service manual, going out in October.

 Yankee 2023 Exhibitor Insurance Brochure

Certificate of Insurance

Contact Us


Important Dates & Deadlines

Avoid paying premium prices, order services by early bird deadlines.

April 13-29

Priority point contract period

April 29

Last day to submit contract for priority point space assignment. Only Yankee 2022 exhibitors are permitted to contract between April 13-29; all other contracts will be held until priority point assignments are confirmed. Discounted booths not available to contract during this time. Notices of first round booth assignments are emailed.


Notices of priority point booth assignments are emailed

June 30

Deadline for booth cancellation with a full refund. Space canceled or downsized after this date will forfeit 50% of booth fee.

August 1

Contracted companies will be listed in the Program Book

August 31

Balance of booth payment due

September 9

Space cancelled or downsized after this date will forfeit 100% of booth fee


Monthly Exhibitor E-Newsletters begin

Exhibitor Service Manual available

October 6

Yankee Housing and Registration open

Housing Bureau opens at 12 noon. Make your housing arrangements online at yankeedental.com.

Registration for booth personnel opens at 12 noon. Register online at yankeedental.com.

December 14

Certificates of Insurance are due to the MA Dental Society. All exhibitors are required to submit a certificate of liability insurance. If you do not carry General Liability Insurance, you may purchase this. See Certificate of Insurance file above.

December 15

Deadline to submit complimentary show special listing to be promoted in the OnSite Guide, and on the Mobile App, and Web

December 16

Deadline to submit Early Move-In request form to Yankee Exhibits. (20x20 or larger only).

December 19

Contracted companies will be listed in the OnSite Guide, and on the Mobile App, and Web

December 21

Deadline to submit booth variance, hanging sign, and laser request forms for approval

January 4

Deadline for registering booth personnel to receive badges by mail

Deadline for discounted rates on all Freeman services and furnishings for your booth

January 5

Deadline for discounted rates on all MCCA services for your booth (electrical included)

January 11

Deadline to make hotel reservations within Yankee blocks.

January 12

Last day to order complimentary lead retrieval unit

January 24

Exhibitor move-in and registration opens at 8:00 am.

January 28

Exhibitor move-out

Please note dates are subject to change


Exhibitor FAQ List

What are the booth fees?

  • 10' x 10' corner                              $4,450
  • 10' x 10' inline                                $4,050
  • 10’ x 10’ discount                           $2,700


Where is the convention located?

Boston Convention & Exhibition Center
415 Summer Street, Boston, MA 02210


What are the exhibit days/times?

  • Thursday, January 26
    9:30 am – 5:30 pm
  • Friday, January 27
    9:30 am – 5:30 pm
  • Saturday, January 28
    9:00 am – 4:00 pm


What is included in a 10x10 space?

Booths include an 8' high back drape, 3' high side rails and a 7" x 44" sign. Exhibit booths are 10' deep by 10' wide unless otherwise indicated on the 2023 floor plan. All booths must be carpeted at the Exhibitor’s expense. The Exhibitor must pay for furnishings, carpentry, decorating, labor, and additional signs.


How many badges does my company get?

Exhibiting companies will be allowed to register 8 booth personnel per 10x10 booth. Additional booth personnel over the 8 per booth allotment will be charged a $30 fee per registrant. 


How do I register my booth personnel?

Exhibitor booth personnel registration will open October 6. This information will be emailed to the company main contact and will be accessible from the Yankee website.


How do I ship materials to Yankee?

  • Advanced Shipping January 2 – 17

Yankee Dental Congress 2023
Exhibiting Company Name
Booth #______
c/o Freeman 
25 Doherty Ave 
Avon, MA 02322

  • On-Site Shipping January 23 – 25

Yankee Dental Congress 2023
Exhibiting Company Name
Booth #______
c/o Freeman
Boston Convention & Exhibition Center
415 Summer Street
Cypher Street Entrance
Boston, MA 02210

Return Shipping Sunday, January 30

All freight carriers must be checked in by 8:00 am. All outbound material handling forms must be turned in to the service contractor no later than 8:00 am.


Move-In hours?

  • Tuesday, January 24
    8:00 am - 5:00 pm
  • Wednesday, January 25
    8:00 am - 6:00 pm

 Booths 20x20 and larger may request early move-in on Monday, January 23.


Move-Out hours?

  • Saturday, January 28
    4:00 pm - 11:59 pm

Exhibitors may not start moving out prior to 4:00 pm.

  • Sunday, January 29
    12:00 am - 10:00 am

All freight must be checked in and material handling forms must be submitted by 8:00 am on Sunday, January 29.


What if I need assistance on the floor during the event?

You can find Freeman, Mass Convention Center Authority, and Convention Data Services (lead retrieval) on the exhibit floor level 0, out the East side doors and to the right.


May I set up my own booth?

Exhibitors are allowed to set-up and/or dismantle their own booths, provided that they use their own bonafide, full-time employees.

Exhibitor Service Manual - Booth Furnishings & Services

The Yankee Dental Congress 2023 Exhibitor Service Manual will become available in October. Be sure to read through the entire manual thoroughly as there is a great deal of information including deadlines for discount prices.

To skip directly to the vendor websites, click on the following links:

Exhibitor Service Kit Link 

Freeman- Exhibitor Service Manual (booth furnishings) For questions regarding billing or pricing contact Freeman direct. 508-894-5100 • Freeman Exhibitor Service Manual
Mass Convention Center Authority (electrical, internet, security) For questions regarding billing or pricing contact the BCEC direct 617-954-2230 or exhibitorservices@massconvention.com
Convention Data Services (lead retrieval) For questions regarding lead retrieval contact Convention Data Services direct, 1-800-746-9734 or xpressleadpro@cdsreg.com


Official Vendors

We have contracted with leading companies in the exhibition industry to provide services to exhibitors participating in Yankee Dental Congress. 


Please note – Important Hotel Information
onPeak is the only official housing partner of Yankee Dental Congress. No other hotel reseller is endorsed or affiliated with the expo and entering into financial agreements with such companies may lead to costly consequences. Buyers should BEWARE!

Listed below are the official approved vendors for the Yankee Dental Congress. 

 A/V &Computer Rental  Projection Inc. 617-954-3333
Booth Catering  Levy Restaurants @ BCEC 617-954-2296
Booth Cleaning  ABM  857-268-0177 
Booth Furniture Freeman 888-508-5054
Certificate of Insurance  Rainprotection  
Electrical/Plumbing/Security  MCCA 617-954-2230

Hotel Reservations



Lead Retrieval  Convention Data Services 800-746-9734
Mobile Application   Core-Apps, LLC 443-424-2673


Convention Data Services


Rigging Services JCalpro at MCCA 617-954-2230

Service Contractor



Shipping Services  Bohren's Logistics/United Van Lines 781-925-5512

Shipping Services




RPMs, Inc.


Please be advised that Yankee does not provide exhibitor contact information to any companies other than the above listed official vendors.

The order forms and complete information from these vendors will be included in the Freeman Exhibitor Services Manual, emailed to exhibitors in October. If a vendor is not on this list, they have not been approved

WARNING: Third party companies who are not official Yankee vendors, have been soliciting exhibitors for room reservations, lead retrieval units, list rentals, and other trade show products and services. These organizations may misrepresent themselves as Yankee official vendors. Exhibitors may be contacted by fax, e-mail, or phone with offers for cut rate services. If you receive an email from a company trying to sell you a list; please note these are not actual attendee lists and these companies are NOT authorized Yankee vendors. Direct any questions to Yankee Exhibits.