- Thursday 1/25/2024
- Time: 10:30 am - 12:30 pm
- Course Code: 363TL
- Cost: $94
- Room Location: BCEC Room 206 A
- Credits: 2 CE Hours
The Social Marketologist: Learn to Master Social Media
Minal Sampat, RDH is a Best-Selling Author, Marketing Strategist, Social Media Coach, and Dental Hygienist. Born in India, she grew up in the U.S. Virgin Islands, attended college in NJ, and currently resides in Washington State with her husband and an extensive shoe collection! Minal made her mark in the business world by launching her first company and breaking a Guinness World Record. Since then, she has been dedicated to helping dental practices grow their production and reduce marketing expenses through effective marketing strategies. Minal is the founder of Marketologist?, an online marketing and training course, as well as the creator of CE on The Beach?, a Destination Dental CE event held on tropical islands. This year's CE on The Beach event will take place in Aruba! Additionally, Minal co-founded the Pediatric Dental Marketing Course and Pediatric Dental Growth Summit. Her expertise and work have been featured in both industry and national press, and she has been featured on Forbes.com not just once or twice, but 8 in the past 4 years.
Are you spending money on Social Media Marketing, but not seeing any conversions? Feeling overwhelmed and don’t know what to post for engagement? Are you falling behind your competition?
Seventy-four percent of Americans use social media daily. Yet, many dental practices fail to reach the full conversion potential of these platforms. Why? Because we don’t know how to leverage the algorithms that dictate which posts get seen, and which don’t. As a result, even great social media content can fail to reach your target audience and ideal patients. It’s time to change that. In this interactive course, you’ll develop a successful, evergreen social media marketing plan and content strategy that gets your practice seen and increases ROI. Create a realistic action plan with implementation tools that can be used immediately. Leverage the latest tactics like video and content redistribution to maximize your reach. Connect with ideal patients using the most accessible marketing outlet today: social media.
- Determine what, when, and how to use social media for conversions.
- Gain actionable insights and implementation tools that you can use immediately to improve your social media pages.
- Discover the latest tactics and trends, including video and content redistribution.
- Learn how to create targeted social media Ads.
Recommended Audience: Dentist, Office
The CareCredit grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.