- Friday 1/26/2024
- Time: 10:00 am - 12:00 pm
- Course Code: 575RL
- Cost: No Charge
- Room Location: BCEC Exhibit Floor Classroom K
- Credits: 2 CE Hours
Marketing! Marketing! Marketing! I Want More Patients
This lecture will discuss the newest and latest internal and external marketing techniques that were developed to respond to the ever changing digital marketing strategies that your practice needs to perfect. The lecture will show the doctor how these tools can be incorporated into their practice to help make 2024 more efficient and more profitable. By incorporating these fresh new marketing techniques and by reinforcing the marketing procedures that have worked in the past, using the tools taught in this lecture can help you drastically grow your revenues and your patient base in 2024 and beyond!
- Incorporate new digital marketing plans to make dental offices more efficient and their patients much happier.
- Implement Search Engine Marketing tools - Google Ads, Facebook Ads, LSA’s and Re-targeting techniques to bring new patients into the office.
- Compare internal marketing tools and strategies to determine which will work in their practices.
- Review website do's and don'ts.
- Understand what Google and the other search engines are looking for.
- Develop internal and external marketing strategies that will boost office income.
- Recognize the importance of an outstanding recall/reminder/texting system.
The DoctorsInternet grant has been applied to this course.
The Massachusetts Dental Society is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.